James Okonkwo
Growth Engineer
How to structure your ShortLink workspace for a team: roles, permissions, shared domains, tag taxonomies and naming conventions that scale.
A ShortLink workspace is a shared environment where your team creates, manages and analyses links and QR codes together. Getting the structure right early saves a lot of reorganisation later.
Roles and Permissions
- Admin — full access including billing, domain settings and member management
- Editor — can create, edit and delete links and QR codes; cannot manage members or billing
- Viewer — read-only access to links and analytics; cannot create or edit
Structuring Your Tag Taxonomy
Tags are the primary way to organise links and QR codes in ShortLink. We recommend a two-level system: a type tag (link, qr, campaign) and a topic tag (social, email, print, paid).
Naming Convention for Links
Agree on a slug naming convention before your team starts creating. We recommend [campaign-name]-[placement] format: black-friday-hero-cta, black-friday-email-footer. This makes filtering by campaign trivially easy.
Custom Domain Strategy
On Business plans with 5 custom domains, consider: one domain for marketing campaigns (go.brand.com), one for internal tools (links.brand.com), one for product (app.brand.com). Keep them separated for clear attribution.
Set workspace UTM defaults (utm_source=shortlink-workspace, utm_medium=managed) so all links get a baseline attribution even if individuals forget to tag.
About the author
James Okonkwo
Growth Engineer at ShortLink
Writing about growth, product, and the future of link intelligence at ShortLink.