How to Use Link Expiry Dates to Manage Campaigns Like a Pro

Setting an expiry date on a short link means it automatically redirects to your fallback URL (usually your homepage or a "offer expired" page) after a chosen date. It's one of the most underused marketing tools in the shortener toolkit.

Use Case 1: Flash Sales

Set your 24-hour sale link to expire at midnight. If anyone scans the QR code or clicks the link after the sale ends, they land on your regular pricing page instead of a broken offer. No customer service headaches.

Use Case 2: Event Registration

Set the registration link to expire on the event date. Post-event, scanners land on a "see you at the next event" page with a sign-up for future events. Useful for QR codes printed on physical tickets.

Use Case 3: Seasonal Menus

Create a "summer menu" QR code that expires on September 1st and redirects to the regular menu. No need to manually update it at the end of the season.

Combining Expiry with Analytics

After the link expires, your analytics for that period are preserved. You can see exactly how many people clicked or scanned during the campaign window — without any post-campaign dilution from accidental clicks.